Blake Howard is the creative director of Matchstic, a brand identity firm in Atlanta.

布莱克·霍华德是亚特兰大品牌识 Matchstic 的创意总监。

Also some brands can recognize when the ink isn't their own and give you an error message.

此外，有些品牌可以识出不是他自己的墨水并给您一条错误消息。

But lots of people set a lot of store in having a recognisable brand in their hand.

但很多人非手中拥有一个可识的品牌。

You're talking about Rekognition, Amazon's brand of face recognition software, which they cleverly spell with a K. This makes us concerned about other tasks that Rekognition is being used for.

你说的是 Rekognition， 亚马逊的人脸识软件品牌，他巧妙地将其拼写为 K。 这让我担心 Rekognition 用于其他任务。