可鄙

That was a contemptible trick to play on a friend.

那是朋友玩弄的一出的把戏。

There’s something cowardly and ignoble about such an attitude.

这种态度有点怯懦。

It is a fairly shoddy way to treat an employee.

这样待雇员真是十分。

In both cases, we have a picture based on simple ideas, caricatural descriptions of the opponent and targeting nationalistic feelings.

上两种情况，人们都从简单的信息中看方的形象并激起自己的民族情感。