可鄙

There’s something cowardly and ignoble about such an attitude.

这种态度有点怯懦。

It is a fairly shoddy way to treat an employee.

这样对待雇员真是十分。

That was a contemptible trick to play on a friend.

那是对朋友玩弄一把戏。

In both cases, we have a picture based on simple ideas, caricatural descriptions of the opponent and targeting nationalistic feelings.

以上两种情况，人们都从简单信息中看到敌对方形象并激起自己民族情感。